Branding Superpowers: Empowering Nurses to Transform Global Patient Care
Jun 7, 2019 ·
27m 31s
“I’m a nurse, I have compassion, and I care about people.” These are the words of this week’s guest, Dr. Bonnie Clipper (@ThoughtLeaderRN), an author, speaker, and Vice President of...
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“I’m a nurse, I have compassion, and I care about people.”
These are the words of this week’s guest, Dr. Bonnie Clipper (@ThoughtLeaderRN), an author, speaker, and Vice President of Innovation at the American Nursing Association. Despite nurses being overwhelmingly voted the world’s most trusted profession for over 17 years, the over 4 million professionals around the globe still struggle to enshrine themselves with the credibility and notoriety of other medical professions. Using her “branding super powers” that seek to connect and empower, Bonnie describes her efforts to help nurses around the world find their voice and own their transformational role in patient care innovation. From Orange Dreamcicles and Elton John, to personal brand integration, Bonnie describes the lessons, strategies, and experiences that guide her incredible work to change the face of healthcare; one nurse at a time.
show less
These are the words of this week’s guest, Dr. Bonnie Clipper (@ThoughtLeaderRN), an author, speaker, and Vice President of Innovation at the American Nursing Association. Despite nurses being overwhelmingly voted the world’s most trusted profession for over 17 years, the over 4 million professionals around the globe still struggle to enshrine themselves with the credibility and notoriety of other medical professions. Using her “branding super powers” that seek to connect and empower, Bonnie describes her efforts to help nurses around the world find their voice and own their transformational role in patient care innovation. From Orange Dreamcicles and Elton John, to personal brand integration, Bonnie describes the lessons, strategies, and experiences that guide her incredible work to change the face of healthcare; one nurse at a time.
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