One of the biggest problems that sales teams face is definitely the transition of one or more salespeople to the competition.

Very often what generates this transition is what we call the 'Belonging Problem': salespeople (both internal and external) don't feel part of the company they represent.

But what can sales managers do to reinforce this sense of belonging and prevent the best resources from moving to the competition?

I talked about this with Brad Deutser, President & CEO of Consulting Firm Deutser, the Clarity Institute and the Belonging Rules Institute and author of "Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance" and "Belonging Rules: Five Crucial Actions That Build Unity and Foster Performance."