Blumhouse and Lionsgate have joined forces to launch a new installment of the iconic Blair Witch Project franchise, rekindling the horror classic for a new generation of fans. Under the partnership, Jason Blum will collaborate with Roy Lee, the producer of the 2016 series continuation, to bring fresh vision to the series, which pioneered the found-footage horror genre. Adam Fogelson of Lionsgate praised the unparalleled expertise of Blumhouse in the horror domain, underscoring the significant cultural impact of The Blair Witch Project and its influence on subsequent horror films like Paranormal Activity. This collaboration marks a thrilling new chapter for both studios, with promises of reimagining other classics from the Lionsgate library in the future.

- **Blair Witch Project Revival**: Lionsgate and Blumhouse aim to breathe new life into the horror classic.
- **Horror Legacy and Influence**: The foundational role of The Blair Witch Project in popularizing found-footage horror.
- **New Generation Fans**: Efforts to captivate modern audiences with a fresh vision for the Blair Witch franchise.
- **Industry Collaboration**: The partnership between Blumhouse and Lionsgate, highlighting their expertise in the horror genre.