Bill Hartzer speaks with Lily Ray from Path Interactive about Google E-A-T and how it affects websites' search engine rankings. We talk about what Google E-A-T is, how sites can be affected, and how to recover from Google E-A-T. We also talk about what websites should be doing to create content that's compliant, and what Google may be looking for. Expertise, Authority and Trust is important to Google rankings. Here's what you need to know about E-A-T.