Join host Abby Martinez in a captivating conversation with Lindsey Levich, Senior Director for Sales at Bounteous, as they delve into Lindsey's extraordinary career journey in the digital marketing realm. From her beginnings at a nonprofit to her role as a senior director, Lindsey shares insights into the dynamic and ever-changing landscape of marketing and sales. Discover how Lindsey seamlessly transitioned from creative writing to analytics, emphasizing the importance of adapting to industry changes and embracing new challenges. Gain valuable perspectives on the intersection of sales and marketing, the evolving role of technology, and the significance of defining and measuring key performance indicators (KPIs) for a successful marketing strategy.