Talking Beyond Autorespond and what to include to how to effectively personalize your content with social media and marketing keynote speaker, author, and consultant Jay Baer. Learn about Determining your end goals before you get started, Designing your campaigns based on benefits, not messages, Knowing one size does not fit all: long-cycle vs. short-cycle nurture, Never arriving in an prospect’s inbox empty-handed, 5 messages/offers that move prospects through your pipeline, and how every successful campaign starts with a sound strategy.