Randi Stevenson is an executive producer at the San Antonio Express-News. She and Joy-Marie Scott and Chris Quinn wrote an article for Better News back in November about how the Express-News used a COVID-19 timeline to drive subscriptions.
On this episode of the Better News podcast, Stevenson shares what she and her colleagues learned by launching the COVID-19 timeline and offers tips on how other newsrooms can implement a similar feature to increase subscriptions and foster reader engagement
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable strategies and tactics that benefit the news industry as a whole.