Best Life Brands is a family of companies focused on the well being of clients at any stage of life and includes - ComForCare, At Your Side, premier franchised providers of in-home caregiving and private-duty nursing services, CarePatrol, the nation’s largest franchised senior placement organization, Boost Home Health Care and Blue Moon Estate Sales, the leading estate sales franchise in the U.S.  As CEO, JJ Sorrenti oversees the strategic growth of Best Life Brands. A franchising and retailing expert, J.J.has led multiple companies to award-winning results over the past 25 years. Formerly president of Safeguard Business Systems, a division of Deluxe Corporation, his experience also included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers. JJ is also involved with the International Franchise Association (IFA) and sits on the board of trustees for the IFA Education Foundation.