In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat. They share: Why we don't call them our mission & vision statements What we call them instead How to look for red flags as a leader in this process with your team How we bake this language into our day-to-day interactions with our team For episodes like these, check out all the episodes in the Behind The Curtain series here: https://sweetfishmedia.com/category/behindthecurtain/ Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.