The C-suite by definition, are the chief officer of their organization. Doing great work, running your team and making sure the organization is ready for any crisis is what we’re all here for. But as anyone who’s worked at an agency knows, that’s a constant challenge. So keeping the C-Suite happy can be demanding.
The C-Suite has high standards. They have complex organisations behind them. And they have their own pressures to respond to. Making this more complicated for all of us is the fact that the communications and technology landscape is changing at a faster rate than ever before.

So while we’re proud of the great job we do for our bosses, however we can never rest on our laurels. We have to constantly get better at providing the right advice for leadership and building strong, lasting relationships with them, even as our industry evolves around us and as we go through the inevitable hiccups that every profession experiences from time to time.

The Business Continuity Show
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