Barbie Introduces Its First Doll with Down Syndrome, Further Increasing Representation in the Toy Aisle. “As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

“This means so much for our community, who for the first time, can play with a Barbie doll that looks like them. This Barbie serves as a reminder that we should never underestimate the power of representation. It is a huge step forward for inclusion and a moment that we are celebrating,” said Kandi Pickard, NDSS President and CEO.

LINKS:
Mattel, Inc. Press Release: https://corporate.mattel.com/news/barbie-introduces-its-first-doll-with-down-syndrome-further-increasing-representation-in-the-toy-aisle
NDSS Website: https://ndss.org/

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