Chris Anderson, the CEO of eEnforce, to discuss the evolving landscape of online selling and the challenges faced by brands in tackling the gray market problem. They delve into the economic efficiency of combating gray market sales, and the importance of convincing decision-makers that this initiative is essential to the bottom line and why using specialized agencies like eEnforce, can be more efficient than using your legal teams who are not always specialized in this space.

Join as we discuss:

• Changes in the landscape of online selling over the years and the challenges this creates for brands in protecting their intellectual property
• The economic efficiency of combating gray market sales and how brands can measure the ROI of brand protection efforts
• The differences between using legal firms versus specialized brand protectors to safeguard a brand's reputation and intellectual property rights