Angelo Leogrande-AI per il Marketing
Apr 15, 2024 ·
24m 34s
Discussione dell’articolo intitolato “When AI Investments Pay Off in Marketing”, pubblicato nel Mit Sloan Management Review, di Christine Moorman and Colleen Hickey, April 09, 2024. https://sloanreview.mit.edu/article/when-ai-investments-pay-off-in-marketing/
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