Analisa Goodin is the CEO & Founder of Catch&Release, a software platform that streamlines the discovery and licensing of content from social media and the open web. The startup has recently raised $14 million series A from Accel Ventures.

Analisa, who has been working with ad agencies and brands for over a decade, talked to us about the hurdles of finding relevant and exciting content that's also ripe for licensing and commercial use, and how her company aims to simplify and automate a lot of the redundant steps in those processes.

Catch&Release has been a bootstrapping affair for a few years, before leaning into venture capital, and Analisa talks about a unique leverage this has created for her company. We also touch upon the differences in running a startup vs an ad-agency and what types of content are licensable through Catch&Release’s services.

Analisa also discusses the challenges she faced scaling her business, the shift from bootstrapping to venture capital, recruiting for startups, the future of digital content production and shares her advice to first time founders: fall in love with what you’re building!