Francisco Tonarely, co-founder of the award-winning Grand Brulot VSOP Cognac Café, breaks down the inner workings of the spirits industry and how his brand stands out in a very crowded field. He’s got expert advice on how you can innovate, pivot, and turn your brand into something unique and memorable.
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1:15 – What is Grand Brulot’s flavor profile and how is it aged?
5:15 – The unique three-tiered barrier to entry in the spirits industry.
9:45 – How Francisco’s team launched Grand Brulot.
13:00 – How the cognac industry compares to tequila.
15:30 – Moshe and Francisco discuss how to hire loyal and effective employees.
20:30 – How to have tough conversations with employees.
24:00 – Francisco’s #1 piece of advice for entrepreneurs.