Happy New Year from everyone at CPG Launch Leaders! As we reflect on the previous year, Allan reveals his favorite episode of 2023 and brings it back for an encore. Gail Becker joined our hosts to discuss the launch and success of CAULIPOWER. Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free. This launch story is sure to be an inspiration for the New Year!
Join us as we discuss:

• Launching a category-defining product in a competitive space.
• Celebrating success and learning from mistakes
• The valuable insights you can learn when you really listen to your customers

CPG Launch Leaders is presented by Bold Strategies