Buying your first piece of art can be intimidating. Where do you start? How much should you spend? What are you even looking for? Luckily, Sara Kaplan, Associate Director at Subliminal Projects joins Alex Gervasi to answer all of those questions. Plus we learn how Sara got involved in the art world from a young age and more about the man behind Subliminal Projects and OBEY, Shepard Fairey.