In the aftermath of the latest royal controversy dubbed KateGate, it has become glaringly evident that the longstanding royal Public Relations (PR) motto, 'never complain, never explain,' has outlived its usefulness, according to The Drum.

For decades, the Palace's approach to managing its public image hinged on this axiom, aimed at maintaining dignity and aloofness in the face of media scrutiny. However, in recent times, the stubborn adherence to this principle has resulted in a series of high-profile PR disasters, the latest being KateGate.

KateGate refers to an alleged communication mishap within the Palace that has left royal followers in the dark and fueled speculation. The details of what KateGate entails remains a mystery owing to the Palace's reticence, and this lack of clarity has only aggravated the situation.

This recent debacle underscores the growing need for effective communication within the royal PR machinery. Supporters of the monarchy, together with an always-on global media, have demonstrated an insatiable appetite for clear and accurate information about the activities and wellbeing of the royal family.

The silence that often ensues from the Palace in the face of controversies not only deepens mystery and speculation but also underpins the necessity for a PR overhaul. The effectiveness of withholding complaints and explanations as a PR strategy is now increasingly challenged.

Given the evolving media landscape and the public's demand for transparency, it is time for the Palace to reconsider its traditional PR strategy. Rather than adhering to the 'never complain, never explain' approach, the royal family must consider a more proactive communication strategy to manage its public image. This shift not only will keep misinformation at bay but also will help consolidate public trust in times of crisis.

In the era of digital media, where information spreads like wildfire, open communication can prove to be the best defense in the face of controversy. As the Palace grapples with the fallouts of KateGate, the need to tweak its PR mantra has never been more pressing.