1. Digital first

The pandemic accelerated the rate of change and digital transformation much faster than any of us anticipated. Now, B2B buyers and sellers doing business digitally is the norm.

2. Humanize the digital experience  

Today, buyers have more access to information and knowledge than ever before. They’ve read online reviews, sought advice from peers, and compared features of multiple products before they even speak to you.

3. Technology is a co-worker 

Digital-first not only transforms the traditional sales hire, it transforms co-workers. With reliance on digital selling so does the need for sales software solutions that help sales reps humanize the digital experience and close more deals.

2. We have rethought the way we work.

Another interesting takeaway from Covid-19 has been the way we have redefined what it means to "work."

Since March, we have spent a lot of time thinking about how our company is set up, how we run our offices, what kind of flexibility we've offered in the past, and in what ways we can change for the better. For example, we have never been a work-from-home type of company, but Covid-19 has really proven that, in many ways, we can be. Even though I prefer working in the office, and many other people still find value in working together in person, we have become more open to these new ways of working.

 We have increased the cadence of communication with the team.

Lastly, the importance of effective communication has never been more prevalent. 

People who should listen to the show are entrepreneurs and online marketers