In this episode of the Digital Marketing with Bill Hartzer, Bill Hartzer speaks with Ash Nallawalla, the author if the Accidental SEO Manager book.

Accidental SEO Manager is the first book in a series written for search engine optimization (SEO) managers and the C-suite. It gives them a high-level view of the subject and offers tips on how to hire and manage in-house and remote SEO teams, find the best SEO consultants and agencies, and get the best outcomes for online success. It covers the nuances of keywords versus entities, types of content, the relevance of links and rankings, managing online reputation, and finally, the SEO strategy process.

The Accidental SEO Manager is available now on Amazon and Amazon Kindle.