AAH #200 - Inside Lincoln Design
Jun 14, 2013 ·
1h 8s
For too long, Lincoln has been forgotten. Once a symbol of American luxury, the brand had devolved into a vector for rebadged Fords in recent decades. Now, with new product...
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For too long, Lincoln has been forgotten. Once a symbol of American luxury, the brand had devolved into a vector for rebadged Fords in recent decades. Now, with new product like the MKZ, there is hope on the horizon. On this week's show we'll talk to two of the people helping the Lincoln Motor Company navigate its way back to true luxury status. Janet Seymour is the Colors and Materials Design Manager for the brand and Susan Lampinen serves as Group Chief Designer of Color and Material Design for both Ford and Lincoln. We'll be asking them, among other things, what design trends will be most important to embrace as a luxury marque. And, while there's a lot to get into on that subject alone, we'll also be delving into some of the latest auto news. Joining Peter De Lorenzo in studio is Jim Hall, the Majordomo for Life of 2953 Analytics.
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