When discussing ecosystems, often the conversation revolves around what your alliances can do for you.   Yet, the conversation is incomplete without discussing your responsibility in the ecosystem. If you want a thriving ecosystem, you need to ask yourself: How am I adding value to my alliances?   Today’s guest Jenni Flinders, VP and Channel Chief at VMWare, says a great way to add value is to analyze how you can help your alliances differentiate.   We covered a lot of ground today, including:   - Why you should target alliance differentiation   - Why simple questions provide powerful solutions   - How enablement holds an ecosystem together   To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:   Email: chip@workspan.com   Twitter: @chiprodgers   LinkedIn: linkedin.com/in/chiprodgers