When Jim Baudino first told his friends that he was leaving his acclaimed automotive career to get into the cannibis business, his friends undoubtedly wondered what he was thinking. The thing is, he'd always been looking for something more than traditional route for a kid from metro detroit who went to the University of Michigan and UCLA.  Then he got into busines with Snoop Dog. No seriously, Baudino jumped from branding Toyota Camry's to helping a gernerational icon reframe an industry. What listeners will find is that the dude still hasn't looked back and carries his inspiration through to his family, passions and lifestyle.  These days, the US consumes more than $15 billion in recreational pot and neither Jim, or the industry are slowing. Today, he spends his time searching and building trends. You'll have to listen to the episode to hear the guys and Baudino get into financing and what he's most excited about in the world of weed in the next decade.  conventioNOT is available on all podcast channels, YouTube and LinkedIn. First time listener? Take a minute to dig into our archives and hear 100+ hours of interviews with humans like Jim's.