In today's episode of Born to Be, Sam talks to Margaret Wishingrad, CEO and co-founder of Three Wishes Cereal. Since the invention of the first cereal in 1863, Three Wishes Cereal, launched in 2019, is the first cereal company founded by a woman.Margaret and Sam discuss the inspiration behind Three Wishes Cereal and how her professional background helped her develop it. Margaret also shares the reasons why she chose consumer packaged goods (CPGs) over direct-to-consumer (D2C).
You'll learn more about Margaret and her husband's great business partnership, how they got their first 100 customers, and how they established genuine touch points with those customers.
Margaret will also share what she believes she was born to be.
Join Sam and Margaret for this fascinating conversation about being a woman in the cereal industry, hiring experts and retail.
Enjoy!
What You’ll Learn in this Show:

• The identity of the first person to invent breakfast cereal.
• The inspiration and background that led to Three Wishes Cereal.
• Why you need to learn and master every part of your business.
• The importance of genuine endorsement.
• And so much more...

Resources:Three Wishes Cereal