The episode features Eva Halasz, international grade marketing expert and academic professor. We discuss how to create a successful brand in China including both methodology frameworks and practical examples. Case studies include:

5 international brands that made it to China how they did it. From lingierie, thru clothing, products for babies, fast food, hospitality

4 Chinese brands who won over foreign competitors and how they achieved it

1 Chinese brand that rocked abroad

How parental fear for baby’s cognitive abilities converted into success of nappies

Understanding of Chinese cuisines as a success factor for fast food category

Customer research à la start-up and how it paid off

When customers washed vegetables in the washing machine and how a brand accommodated to it

Recipe for China

Critical aspects to cover to create a successful brand

How to break rulesto make it in China

New notion of Made in China

Contact to Eva https://www.linkedin.com/in/eva-halasz-0b9a801/