This is first ever New Year special of E-commerce in China podcast. In the first episode in English we tap into the expertise of Carlos Ma.

Carlos has a native perspective of both Western and Chinese marketing and generously shares it in the episode. Carlos used to work on acquisition of customers thru social media and video platforms and has a strategic perspective of what is happening in the space in the long run and how to work in the Chinese social media space in a sustainable manner.

And always wanted to know but never dared to ask? Carlos explains the concept of Chinese people picking a foreign name.

We also talked about:

Social media

How Carlos Ma’s mum uses TikTok?

Is there a platform to bet on in the long term???

Why your Twitter strategy will not match Weibo

How to avoid ineffective investments in social campaigns in China

Differences to expect between  western platform and Chinese “””equivalent”””

Toolkit how to:

Apply mobile first principle

Craft selection of channels depending on your business

Demand data good for your reports vs data good for your revenue

Apply corporate/global technology in the Chinese context

Leverage China relevant evergreens

Websites, emails, sms, wechat, phone calls in the China context

2022 Outlook, this time big outlook section including

Mega themes

Marketing trends

Features from Chinese context to be watched for in the Western platforms

How Carlos would spend 2022 marketing budget