Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we share the best local tactics and look into how AI is joining the scene this week on the EDGE of the Web!  Key Segments: [00:03:27] Reintroducing Joy Hawkins [00:08:38] Were There Any Major Changes in Local SEO in 2023?  [00:10:52] EDGE of the Web Title Sponsor: Site Strategics [00:14:06] What Makes Local Service Ads Unique?  [00:16:10] Steer Clear of This LSA Scam! [00:20:20] Should Google Be Increasing Their Customer Support Network  Without AI?  [00:22:58] EDGE of the Web Sponsor Wix [00:24:40] Joy’s Thoughts On The Rise of AI  [00:30:52] How Should SEOs Be Focusing on UX? [00:33:33] EDGE of the Web Sponsor Riverside.fm [00:35:16] Have Google Updates Favored User Generated Content?  [00:35:59] Implementing Crisis Management For Negative Online Mentions [00:37:06] Can Video Boost Your Local SEO? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter:https://twitter.com/JoyanneHawkins LinkedIn:https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca Instagram: https://www.instagram.com/sterlingskyinc/Facebook: https://www.facebook.com/groups/2824225650936424YouTube: https://www.youtube.com/@SterlingSkyInc/TikTok: https://www.tiktok.com/@sterlingskyseo Resources Sterling Sky Core Updates, Forums, and More Webinar Local Search Forum