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63. Why WIn-Win doesn't work; negotiating skills with Mark Raffan

63. Why WIn-Win doesn't work; negotiating skills with Mark Raffan
Mar 21, 2023 · 40m 7s

Our guest on the Sales Code Leadership Podcast this week is Mark Raffan. Mark is a serial entrepreneur and lover of marketing and thought leadership. Mark is an expert in...

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Our guest on the Sales Code Leadership Podcast this week is Mark Raffan.
Mark is a serial entrepreneur and lover of marketing and thought leadership. Mark is an expert in negotiation, influence, and persuasion. He has coached executives and teams in some of the largest companies in the world. Mark has been featured in Entrepreneur, Forbes, Thrive Global, Supply and Demand Chain Executive Magazine (as a 2019 pro-to-know), and has appeared on dozens of podcasts, including Make it Happen Mondays, The Brutal Truth About Sales, and The Insider’s Guide to Finance. Mark and Negotiations Ninja quickly gained notoriety, grew very quickly and has subsequently delivered training to some of the largest companies in the world on most major geographies, including; North America, Central America, Europe, Asia, and Africa.
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