Isabel Almiro do Vale had an unusual experience with intrapreneurship. Instead of growing into the role from within the company, she was hired deliberately by Syngenta to be in charge of a new venture: making a brand out of a flower.
Isabel takes us through this journey of creating a customer-faced product in a B2B environment. Her colleagues are mostly scientists who weren't used to look at their flowers from a client's perspective. They had to learn to ask different questions, and to explore different areas of horticulture to create plants that are accessible to a wider audience. On the other hand, Isabel had to learn that biology has its own limitations, and sometimes it's just impossible to create the products your clients crave for.

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