What happens when you cross a great tasting product with a devoted social fan base and just a sprinkling of puns? The incredible growth story of Dan-O’s Seasoning. Our entertaining and inspiring guest, Tyler Watson, the brand’s senior VP of Sales, shares stories of overcoming obstacles, the power of authenticity, and the value of building genuine connections with consumers.

Join us as we explore:

-Dan-O’s unconventional approach to standard marketing techniques like demos and sampling
-The power of interactive and entertaining content marketing
-How an engaged fanbase can become brand ambassadors

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/