From Zero to 40%: How Febreze Captured the Mexican Market
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Oct 31, 2023 ·
37m 52s
In today's episode, Jesus Balseca shares the story of successfully breaking through barriers to launch the iconic brand Febreze in Mexico. From facing resistance to revolutionizing the category's placement in...
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In today's episode, Jesus Balseca shares the story of successfully breaking through barriers to launch the iconic brand Febreze in Mexico. From facing resistance to revolutionizing the category's placement in stores, this episode highlights the bold strategies employed by the team to convince both consumers and trade partners.
Join us as we discuss:
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Join us as we discuss:
- Breaking Procter and Gamble sales records
- Getting customer buy-in with over-the-top activation campaigns.
- The thrill of racing against the clock and delivering on audacious promises
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| Author | Sweet Fish |
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