Brand Building: Seamless Digital and Physical Marketing
Sep 20, 2023 ·
15m 47s
What is your why? When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless...
show more
What is your why?
When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that your customers will connect with, making a better customer experience. Alyssa Armor, Director of Digital Marketing at United Community Bank, ensures the digital experience matches the in-branch experience — a key for the modern market.
Join us as we discuss:
show less
When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that your customers will connect with, making a better customer experience. Alyssa Armor, Director of Digital Marketing at United Community Bank, ensures the digital experience matches the in-branch experience — a key for the modern market.
Join us as we discuss:
- Focusing on customer experience in financial services
- Building culture around the motive
- Digital experiences mirroring in-branch experiences
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