Empowering Marketing with First-Party Data
Jul 26, 2023 ·
21m 11s
We sit down with https://www.linkedin.com/in/marcalanmathies/, Senior Vice President, Platform Evolution at https://www.vericast.com/ who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of...
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We sit down with Marc Mathies, Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively.
We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.
Join us to discuss:
show less
We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.
Join us to discuss:
- Future developments of Ad Tech
- Vericasts "Platform Evolution
- The role of trusted partners vs. singular tools
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