If you had a magic elixir, a product so good potential customers struggled to believe it was even real, how might you overcome the believability gap?

In this first episode of CPG Launch Leaders, Jack Rubin takes us on a deep dive into the revolutionary Downy Single Rinse, revealing the secrets behind this game-changing product and how it transformed the laundry experience.
Join us as we discuss:

• How customer insights become the key catalyst for unlocking product innovation
• Expansion into Global markets
• The power of real-time learning in-market vs pre-market