253. The North Star of Legendary Customer Experience w/ Danielle Lipari-Mareth
May 30, 2023 ·
46m 36s
A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and...
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A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and buying a new home can be an extremely stressful experience. But it doesn’t have to be!
Today we speak with Danielle Lipari-Mareth, Vice President of Sales and Marketing at Lennar in Austin, Texas. Lennar’s mission is to pair the right home to every buyer and provide a top-of-the-line experience throughout the entire process. Danielle’s expertise and insight transcend real estate and translate across industries.
Listen in to learn:
More information about Danielle Lipari-Mareth and today’s topics:
show less
Today we speak with Danielle Lipari-Mareth, Vice President of Sales and Marketing at Lennar in Austin, Texas. Lennar’s mission is to pair the right home to every buyer and provide a top-of-the-line experience throughout the entire process. Danielle’s expertise and insight transcend real estate and translate across industries.
Listen in to learn:
- How shifting to perspective to the buyer’s side of the customer journey makes better sales and marketing
- How to make sure you’re treating your customer as an individual, not a sale
- Why a healthy marriage between sales and marketing is essential for customer experience
- What it means to make legendary customer experience your North Star
- What the role of humans are in new home sales
More information about Danielle Lipari-Mareth and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/danielle-lipari-mareth-87714336/
- Company Website: https://www.lennar.com/
- Other Relevant Links: Lennar Mortgage
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