We think we know our customers… but what if they’re in an entirely different universe than we imagine?

Each layer of customer understanding unveils a new truth that should ultimately shape how sales and marketing connect with buyers. But too often, there is a complete disconnect between what a customer knows about your product and what your sellers are communicating to the market. So how can we close this gap when we can’t even gauge how many light-years away our ICP is?

According to our latest guest, Jordan Crawford, Founder of Blueprint, if you take the time to hear customer stories, they’ll tell you something you’ve never even thought of. You can shortcut years of learning by asking customers what they already know. That is what it takes to bridge the divide and connect with today’s B2B buyers.

Join us as we discuss:

• Using customer stories and experiences to launch conversations with precision
• Outbound isn’t dead—but your outbound strategy might be
• Predictions for AI applications in sales and marketing (and how people are using AI wrong today)