In the early stages of a startup, much is riding on the strengths of the founding team. There is critical importance on creating a marketing function, placing members in the correct function, and generating the most accurate buyer persona.

Without, and you’ve got a monster of a business on your hands.

Jeff Reynolds is the president of Reynolds + Myers as well as an investor, acclaimed writer of "The Monster That Ate Marketing", and Y Combinator alum. He’s leveraging his tech and marketing background to superpower both legacy businesses and startups.

In this episode, we discuss:

• How to set up your startup’s marketing function correctly
• Why generating the correct buyer persona is critical & how to do it
• Practical suggestions for a successful scalable marketing team
• Best practices from The Monsters That Ate Marketing
• Why founders should embrace modern marketing to reduce chaos

This discussion with Jeff Reynolds was taken from our show Startup Success. Find Jeff on LinkedIn at https://www.linkedin.com/in/thinkjeffthink/, or visit JeffReynolds.com.

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