During COVID-19, businesses need to recognize that hearing from and listening to customers has never been more important. Your customers need to feel safe if you’re reopening.    To make customer experience the core of your business, you need to focus on the 4 truths of CX: it should be 1) differentiated, 2) easy, 3) visible, and 4) authentic.   In this episode, I interview Aaron Weiche, CEO at GatherUp and host of the Saas Venture Podcast, about the 4 truths and how to apply them tactically.   What we talked about:   - Why listening to the customer should be a core part of your business   - Prospective customers’ focus on reviews and need to hear from current customers   - Data collection without lowering customer friction is not the win you think it is   - Psychologically, a 4.78 is more attractive than a 5.0 review   - 3 tactical spaces you should provide opportunity for customer feedback   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.