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101. Embracing Disruptive Moments: Acquisitions and Role Changes w/ Isabelle Papoulias

101. Embracing Disruptive Moments: Acquisitions and Role Changes w/ Isabelle Papoulias
Oct 13, 2020 · 50m 27s

Acquisitions are often times of stress and disruption, to say the least.   Our most recent podcast guest casts new light on one of my favorite themes — that a good...

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Acquisitions are often times of stress and disruption, to say the least.   Our most recent podcast guest casts new light on one of my favorite themes — that a good employee experience is a necessary precursor to a good customer experience — from the perspective of acquisitions and mergers.   In this episode, I interview Isabelle Papoulias, CMO at Mediafly, about her 3 tips for a smooth acquisition process.    Isabelle talked about:   - Customer experience means delight & consistency   - Her double acquisition story   - Top 3 lessons, including checking your biases   - Her role transitions from Sales Director to VP of Marketing to CMO   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
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