Define your differentiator.
Ask yourself this: “What is it that we uniquely can do that others can’t? How do we amplify that in a way that will be meaningful to customers?”
In this episode, I interview Elizabeth Dixon, Speaker at Elizabeth Dixon Speaks and Principle Lead, Strategy, Hospitality & Service Design at Chick-fil-A Corporate, about the five elements of exceptional customer experience — one of which is defining your differentiator.
Elizabeth and I talked about:
Why EX is a prerequisite for exceptional EX
How culture should be defined
Why customer experience should become a broader ethos throughout culture
What the connection between differentiation and loyalty is
What role employee wellness plays in EX     


Check out these resources we mentioned:
ElizabethDixonSpeaks.com
Elizabeth Dixon on LinkedIn
Horst Schulze on LinkedIn
Southwest Airlines
Drury Hotels  


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