Our job as sales professionals is not to persuade someone to buy our product. Our job is to learn what is most important to the buyer and help them obtain or achieve that.
In this episode, I speak with Andy Paul, Author, Podcaster, Speaker at AndyPaul.com, about the four pillars of human-centered sales featured in his most recent book, Sell Without Selling Out.
Andy and I talked about:
How buyers experience their interactions with sellers
What the differences are between sales bosses and sales leaders
How to promote human centricity in our sales approaches
What the four pillars of human-centered selling are
Why you should develop your own individual selling process  


Check out these resources we mentioned:
Andy Paul on LinkedIn
AndyPaul.com
Amanda Lewis on LinkedIn
Jet Blue  


Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.