Segment 1: Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She has worked with major organizations such as Google, The White House, Hewlett-Packard, Intuit, Citi Cards, Staples, Citrix, and American Airlines to bring more resources and support to small businesses.

Segment 2: Joni Fedders is the President, Facilitator and Leadership Coach at Aileron. In her role as President, she oversees Aileron’s strategic direction, culture and operational activities.

Segment 3:Jeffrey Shaw has been one of the most sought after portrait photographers in the U.S. for more than three decades. Now known as the Lingo Guy, he uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

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