5. The hidden generation - understanding “pensioners” better
Mar 14, 2023 ·
35m 14s
In this episode of Talk to the Elephant, we chat to Graeme McKenzie, Director of Let’s Talk Ageing, to explore the demographic groups in the 50+ age group and their...
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In this episode of Talk to the Elephant, we chat to Graeme McKenzie, Director of Let’s Talk Ageing, to explore the demographic groups in the 50+ age group and their varying cognitive, behavioural, and physiological characteristics – and ask:
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- what are the risks of considering all pensioners as one group?
- what are the issues impacting older or elderly people that may affect how they relate to their finances and financial communication? and
- how can the pension industry can continue to develop digitally, and meet the needs of older and elderly people?
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