Join us on the Advisory Board Podcast, hosted by Dave Hansen, as we delve into the world of home service franchises with our esteemed guest, Heather McLeod.

Key Highlights:

1. Optimizing Sales Strategy: Discover how to adjust marketing efforts during economic downturns, maximize ROI on leads, and dig deep into your sales funnel to improve performance.
   
   
2. Lead Handling and Customer Retention: Learn effective techniques to handle leads, create alternate communication channels, and retain customers for sustained business growth.
   
   
3. Smart Technology for Scaling: Understand the role of technology in creating scale, streamlining operations, and fostering transparent customer interactions to drive business success.

Heather, the Chief Growth Officer and CMO of Authority Brands, brings over 13 years of experience in the franchising industry. Authority Brands, a leading home services platform, boasts 16 renowned brands and an extensive network of over 2,100 franchise locations across the US and Canada.

In this episode, Heather shares valuable strategies for adapting marketing efforts during economic downturns, maximizing ROI on leads, and optimizing the sales funnel.

Discover the importance of understanding your conversion rates, booking rates, and close rates to fine-tune your marketing approach. Learn how to coach underperforming teams and automate processes to handle missed opportunities and dead leads efficiently.

Heather's insights go beyond marketing, as she explores lead handling, customer retention, online reviews, and the role of technology in scaling businesses. Uncover innovative ways to create more pipeline, nurture customer relationships, and retain employees for sustainable growth. Plus, gain valuable tips on leveraging technology to enhance customer interactions and foster transparency within your organization.

Throughout the conversation, Heather emphasizes the critical connection between marketing and operations, urging businesses not to reduce marketing budgets during tough times but to maintain their marketing efforts as a strategic investment.

Tune in for a power-packed episode filled with practical advice, expert tips, and real-world experiences to steer your home service franchise toward success in any economic climate.