AJ Appeal meets with the man responsible for the creation of the Sprint Unlimited plan of the 2000s. While he was the head of the nation's fastest growing mobile phone and data company, his brand was the premier sponsor of NASCAR's most elite division, the Cup Series. Their chat breaks down marketing, branding, and big money. An in-depth look at the Sprint Cup era of racing, from the view of the sponsor, you don't wanna miss this. (Originally Recorded in Winter of 2020)