#5 - Fanatic boss Craig Gertenbach on the state of the windsurfing industry, politics, bidding wars, and why he hates rockstar teamriders
Jul 1, 2020 ·
1h 33m 8s
Craig Gertenbach has been in the sport for 40 years now. First as a grom in South Africa, then a top10 PWA competitor, finally brand manager for Fanatic that’s currently...
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Craig Gertenbach has been in the sport for 40 years now. First as a grom in South Africa, then a top10 PWA competitor, finally brand manager for Fanatic that’s currently the sales leader on the windsurfing market. He takes us behind the scenes of running a brand, what he thinks the regular customer doesn’t understand and this one time he had a bidding war for a rider against a rival brand.
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