One of the biggest mistakes people make is not taking the time to define their brand, including their values, purpose, and mission. Without a clear understanding of what your brand stands for, it's difficult to communicate it effectively to your audience or clients.=== Buy Bobby's Book: https://amzn.to/3SDJrtN"Build Your Brand Like You Give A Shit" is a book by Bobby Gillespie that focuses on understanding and focusing a brand on values that matter. The book emphasizes the importance of embracing your purpose and unleashing your potential to build a brand that stands out from the rest. By looking the same as everyone else, you can't possibly build awareness, engagement, and word-of-mouth marketing. Instead, you should focus on values that matter to you and your customers.=== Propr Website: https://propragency.com/Propr is a brand strategy and creative agency that offers a range of services to help businesses build their brand, improve their visibility, and connect with their target audience. === Florida Man: https://tinyurl.com/yh7pfs8v  === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?One-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024