In this episode of the WFA podcast we spoke to communications guru Anne Villemoes about how our industry can improve consumers’ perceptions of the livestock value chain.Anne has many years’ experience addressing the image problems the livestock value chain faces, especially in her former role as VP for Group Communications at Danish Crown. In the interview recorded earlier this year, we talked about how we should address misinformation posted online, what individual companies should do to improve their image and what the consequences may be if we do not address these issues now. See acast.com/privacy for privacy and opt-out information.