There are lots of reasons to read, but four major reasons to make it a priority when looking for analog adventures are that it:

Expands vocabulary. 
Improves imagination. 
Increases empathy. 
Develops academic success. 

We will also discuss some excellent reading options to get early wins with your children in this amazing analog adventure!
Resources we discuss:

Read Aloud Revival Booklists: Prepared lists of books to read with your child.

Honey For a Child’s Heart: Suggested readings broken down by age and interest.
Analog Adventure Guide: Books: The reading list I reference in the podcast.
Four Steps for Finding a Great Book: An article to help you deep-dive on your own!