What are Consumer Insights?

Consumer insights are the interpretations revealed by analyzing research data that allows your business to better understand who your audiences are, what their attitudes are, and what motivates them. Consumer insights are actionable, meaning you can make changes to your marketing processes to improve conversion and retention rates.

Do not confuse consumer insights with market research, although they are similar. Market research is the effort of gathering data about your customers and provides valuable information about who your customers are and where they can be reached.

Why Consumer Insights are Important (Especially in Ecommerce)

Consumer insights are important because they allow e-commerce businesses to understand consumer thought processes and suggest actionable changes that can be implemented to improve retention and conversion rates as well as customer satisfaction.

Website analytics and data gathered from buyer behavior is a great resource for consumer insights. Google Analytics and data from your eCommerce platform (like Shopify or WooCommerce) is an easy-to-access way to gather information about how users behave on your site and what their purchase patterns look like.

Keyword research is often applied to search engine optimization (SEO) tactics, but it’s also a great way to gather insights about what people are searching for and why.

People who should listen to this show are homebased business owners, digital marketers